Advertising and Promotional Opportunities on RouteYou

There are numerous ways to promote your content (routes, poi’s , ... ) , products or services on RouteYou.

We make a distinction between two different kinds of promotion: Content Promotion and Website advertising

Content Promotion

Promote your content - routes, points of interest (poi’s), events and prefered cycling, walking or any other recreational network - to our visitors

By publishing your routes, poi’s, events or even prefered recreational networks on our website and by sharing them with our community, you bring your content to the attention of our visitors. The only thing you have to do is to create a free MyRouteYou Account and start publishing your content in your own MyRouteYou Channel. Read more about creating a free account and publishing content on RouteYou.

If you are a professional organisation that wants to publish and promote it’s content on RouteYou, but you want us to do the job, then you can enter in a content partnership with us and we will give you a quotation about what it takes to create your MyRouteYou Content Channel in a way that gives your content maximum exposure on RouteYou. Read more on Content Partnerships.

To create extra and branded exposure for some of your particular content, or for your content channel as a whole, we offer you the following extra options:

• Buy a promo pack for one of your routes, poi’s or events and get your content ranked higher in our search or pushed along our routes. Read more about these Content Promo Packs.

• Upgrade your MyRouteYou account to a MyRouteYou Premium or MyRouteYou Pro account and get more visibility and exposure for your MyRouteYou Channel under your own brand. Read more about upgrading to a MyRouteYou Premium or a MyRouteYou Pro account.

• Let us make your own personalised route planner as part of your MyRouteYou Channel or for integration in your own website. Let users plan their itinerary exclusively along your own POI’s and along your prefered route network. Read more about getting a MyPlanner

• Promote your RouteYou content also on your own website. We offer a complete set of professional widgets and web services to integrate your routes, poi's or personalised routeplanner together with most of the RouteYou functionality to search and view it.  Read more about the use of the RouteYou Viewer Widgets, de RouteYou Planner Widgetor the RouteYou Web Services.

 

Website Advertising

Promote your products or services by placing advertisement campaigns on our website, targeted at visitors that match your audience.

You can ask us to set up a specific ad campaign in the following ways:

• The cheapest way to run a campaign on our site, performance based (pay per click), is by using the Google Display Network. To do this, make an account for Google Adwords and place a site targeted campaign exclusively focused on RouteYou. Determine your daily budget and the maximum cost per click that you are willing to pay to get one of your targeted visitors to your website. For more info go to Google Adwords.

• Set up a campaign directly through us and get full control over the audience you want to target and the specific pages and content where your ads should appear. Or run a campaign exclusively along some of your specific content - a route, poi or event. Read more about Website Campaigns.

• Take over all ad inventory along your own MyRouteYou Channel by ordering a MyRouteYou Campaign as an option to your MyRouteYou Pro Account. Read more about MyRouteYou Campaigns.