Website Campaigns - (Product sheet)
Table of contents
- Available positions
- Targeting options
- Pricing (ex. VAT)
- Modalities / formats of banners
- Who are our visitors?
- Contact us
Focus your message to the right people!
Available positions
- Zone 1: The Large Rectangle Unit. Top position, right at the top below the title.
- Zone 2 : The Map Banner. Appears on top of or just below the map.
Targeting options
We distinguish between two sorts of campaigns:
Run of Site: your ads will be shown on the chosen position but spread across all available pages of the website. You can choose the following targeting settings:
- Targeted audience: country and language of the visitor you want to target
- The period over which you want to spread your placements
Premium Targeting: you can define much more precisely on which pages, for which visitors and for which content your ads should be shown, and much more (as far as we can fulfill your specific requests):
- Targeted audience: country and language of the visitor you want to target
- The period over which you want to spread your placements
- Targeted timing, e.g. only in the evening or during the weekends.
- Frequency capping (limiting the number of placements per visitor) without extra charges.
- The routes, e.g., only cycling routes in a certain area or only routes you published yourself.
- The type of page, e.g., only on the home page, the search pages (possibly restricted to a certain route type) or on the route or location pages.
Pricing (ex. VAT)
- Minimum budget 500 €
- 50% upfront with a minimum of 500 €
- Run of Site: 7 € per thousand impressions for all formats
- Premium Targeting: 9 € per thousand impressions for all formats
10 % discount for orders of 10 000 € or above
Modalities / formats of banners
- When you book a campaign, you will be given the choice of a performance report: either daily, weekly or monthly.
- You must provide the following formats (Width * Height) for each zone together with the corresponding target URL.
- Zone 1: a Large Rectangle (336*280)
- Zone 2: a Leaderboard (728*90) and a Large Mobile Banner (320*100)
- For a high-quality display on high-resolution screens, it is best to also supply the above formats in double resolution.
- Please let us know which target URL all banners should point to. In other words, to which page of your or someone else's site we should refer the visitor who clicks on the banner.
Who are our visitors?
Each year, RouteYou has a lot of visitors (more than 25 million). Year on year, we are growing by double digits in terms of visitor numbers. Consult our website statistics to get an initial idea of our visitor profile.
Contact us
We would be happy to advise you on the best way to set up your campaign in order to reach your goal. If you would like to book a campaign, or if you have specific questions, do not hesitate to contact us via advertising[at-r.]