Table of contents
- Where can I find the statistics?
- How can I select specific statistics?
- Understanding the statistics
- Some interesting suggestions
- Frequently asked questions
RouteYou can teach you a lot about a route’s statistics and an author’s account. Both yours and others.
An example of some of the statistics are:
- distribution of routes by type
- most viewed routes per type
- distribution of routes by country
- most viewed routes per country
- most viewed routes this month
- the number of routes created or downloaded over time
- position of the author according to his score.
Everything is clickable and interactive. You can try it out with this example.
If you are looking for your own statistics, go to your MyRouteYou page via your avatar at the top right. You can also visit the MyRouteYou page of another account by clicking on the author of a route, point of interest, event, etc.
Then select ‘Statistics’ in the drop-down menu via the search button on the author’s MyRouteYou page.
You have a large amount of data available on your statistics page. To select specific statistics (period, page views, downloads, ...), go to the section ‘More statistics’ at the bottom of the page.
- start and end date
- sampling period (by day, week, month or year)
- type of statistics / values.
The requested data are now retrieved and will be presented in the form of a graph.
In the ‘Values’ drop-down menu, you will find numerous options, such as ‘Number of downloads of a specific route’ and ‘Most downloaded routes of all time’.
Please note! Many organisations focus (too much) on the number of downloads a route has had as an indication of its use or quality. Although the ratio of views to downloads may indicate that there is a problem with the quality of the route, caution should be exercised.
- More and more users (over 60%!!!!) search for a route via their phone and use it directly on their phone. With a simple push of the start button, you can browse this route, without downloading it. Thus, if you focus solely on the ratio of views to downloads, in this case the statistics would be misinterpreted as a route being viewed and not navigated.
- It is also possible that your route has a very high score on Google and that Google sends users to your route based on popular search words that correspond to your route. Users will then land on a route that is not necessarily the right one for them. You will then get a view, but not a download. This, in itself, says nothing about the quality of your route. It does, however, say a lot about the quality of Google's search results.
- When a route is downloaded by a user, they might travel it more than once. Also, one person may download the route and then be accompanied by a group. In these cases, a single download must be multiplied by an unknown factor. The reverse is also possible: a person may print or download a route, but not use it.
Can we conclude that the statistics tell us nothing? Of course not. We recommend comparing the RouteViews for a route with other routes from the same time and place, and then with other regions/accounts to get an idea of how well you are doing. Of course, you can also look in detail at other aspects, such as downloads versus visualisations, to see if something is wrong. But make sure to interpret it well. Or ask us for advice.
- Total page views: the sum of all views of any of your account pages (your homepage, routes, groups, points of interest, ...) on RouteYou. This figure does not include route views on your own website or on other websites where your routes appear.
- Number of profile page views: views of your MyRouteYou page (on RouteYou). See an example of a homepage for a MyRouteYou Pro account here.
- Number of route page views: the number of times your route pages were viewed.
- Number of views of points of interest pages: the number of times your POI pages were viewed (location pages where your POI is mentioned first).
- Number of route downloads: the sum of clicks on one of the download products (gpx, kmz, print, ...) of your routes (on the RouteYou website). The ratio between the downloads and page views of the route gives a good indication of the intensity of use of your routes. Do you score above 10%? Then you are on the right track!
- Number of header click-throughs: the sum of clicks on your logo or on another link in your account’s header.
- Most viewed routes of all time: the routes that were consulted the most (on the RouteYou website).
- Most downloaded routes of all time: the routes that were downloaded the most (on the RouteYou website).
- Number of page views of a specific route: the number of times a route was viewed (on the RouteYou site).
- Number of downloads of a specific route: the number of times a route was downloaded (on the RouteYou site).
You can export the statistical results as a CSV file.
Look at the variation per day. Understanding the variations per day and the peak and off-peak times can help you with your marketing strategy.
The ratio between a route’s downloads and page views gives a good indication of the intensity of use of your routes. Do you score above 10%? Then you are on the right track!
Not all statistics have been implemented since the beginning. That is why you might not see certain statistics before a certain date.
- Create (many) routes with an interesting and specific title, a good description and POIs.
- If you create routes, you can submit them as ‘recommended routes’ (find out how and why here).
- Apply specific features and themes to your routes and POIs (find out how and why here).
- Create links between different types of content (this is a recipe for success), for example:
- create groups and link your routes and POIs to this group
- create news articles and link them to your routes
- create events (with a link to your routes).
- Create external links, for example:
- place your route(s) on your website using RouteYou plug-ins
- publish posts on your social media (Facebook, Twitter, etc.) with a link to your route(s).