UTM structure RouteYou
Sommaire
General about UTM
If partners link to RouteYou, we ask you to use the following UTM parameters in the link:
- utm_source=xyz
- here you enter your organization (e.g. Mediahuis, CyclingFlanders)
- utm_medium=abc
- here you enter your sub-organization or medium
- utm_campaign= code of short description reprenting your campaign is indicated
- The UTM code consists of
- utm_source=cyclingvlaanderen&utm_medium=banner&utm_campaign=cyclingvlaanderen1
- If desired, the utm_campain=cyclingvlaanderen1 can be replaced by cyclingvlaanderen2,… or another name that is relevant for the partner to be able to trace which campaign this comes from.
- An example
- URL without UTM:
- URL with UTM:
Specific for Mediahuis follow-up within RouteYou
- utm_source=MH_BE
- Meaning:
- Under which MH group (COUNTRY) does this campaign/action fall
- Structure: [MH]_[Land ISO 2 Code]
- MH_BE :
- MH_NL :
- MH_DE :
- MH_IR:
- MH_LU:
- Meaning:
- utm_medium=abc
- Meaning:
- Media / newspaper /radio source
- Digital or via QR code
- Structure: [newspaper_initials]_[digi_link or QR]
- Examples in Belgium:
- NB_digi_link = NB is Nieuwsblad
- NB_QR
- Examples in Netehrlands:
- TLG_digi_link : Telegraaf, digitale link in artikel
- TLG_QR: Telegraaf, QR code die gebruikt wordt in de krant
- Meaning:
- utm_campaign= code or short description indicating the campaign
- Bv.
- walkswithkids
- springroutes
- Bv.