Website campaign Results and Performance
On RouteYou, you can trigger your own website campaign to make publicity about your service, region, routes, products,.. Read more about it here. We frequently get the question from our customers what kind of CTR they can expect.
Here are some guiding statistics
| CTR above | % of banners |
| 1.00% | 18.44% |
| 0.50% | 47,03% |
| 0,25% | 78.83% |
| 0,10% | 99.36% |
So the probability that you banner gets
- a CTR above 1% is 18.44%
- a CTR above 0.25% is 78.83%
Another way of looking at this is the follow way:
| % of banners | CTR above |
| 10% | 1,23% |
| 20% | 0.82% |
| 50% | 0.37% |
| 75% | 0.32% |
| 90% | 0.19% |
| 95% | 0.12% |
| 99% | 0.11% |
So 10% of your banners will get a CTR of 1,23% and bigger.
So 50% of your banners will get a CTR of 0,37% and bigger.
You can see that in this case averages don't mean that much. What's interesting is to see what the main influencing factors are. These are, in order of importance:
- Clear and attractive message + call to action
- Good match with the user
- Good match with the content
- Type of banner / size / position